Customer Reviews:
 The Author is a Word Wizard! January 21, 2008
Dave (London, England)
1 out of 1 found this review helpful
It's not often that the craft of business book writing is so perfectly executed, as in this tiny tour de force, but then again there are not many business book writers like Stephen Brown. I bought Wizard after reading one of his other books, Free Gift Inside, and I have not been disappointed. This one is a real page turner, very lively, sumptuously written, expertly researched and always taking unexpected little twists and turns, a feature that mirrors, I suppose, the Hary Potter books themselves. Speaking of mirrors, you'll actually need one to read one of the chapters! - seriously, because it's printed back to front. I'd recommend this book to anyone who wants to read a branding case study that is a cut above the rest.
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