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Wizard!: Harry Potter's Brand Magic | 
 enlarge | Author: Stephen Brown
Publisher: Cyan Books
Category: Book
List Price: £7.99
Buy Used: £1.14
You Save: £6.85 (86%)
New (29) Used (15) from £1.14
Rating:  1 reviews
Sales Rank: 104179
Media: Paperback
Pages: 192
Number Of Items: 1
Shipping Weight (lbs): 0.4
Dimensions (in): 6.7 x 5.1 x 0.7
ISBN: 1904879306
Dewey Decimal Number: 658.827
EAN: 9781904879305
ASIN: 1904879306
Publication Date: June 1, 2005
Availability: Usually dispatched within 1-2 business days
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| Customer Reviews:
The Author is a Word Wizard! January 21, 2008
Dave (London, England)
1 out of 1 found this review helpful
It's not often that the craft of business book writing is so perfectly executed, as in this tiny tour de force, but then again there are not many business book writers like Stephen Brown. I bought Wizard after reading one of his other books, Free Gift Inside, and I have not been disappointed. This one is a real page turner, very lively, sumptuously written, expertly researched and always taking unexpected little twists and turns, a feature that mirrors, I suppose, the Hary Potter books themselves. Speaking of mirrors, you'll actually need one to read one of the chapters! - seriously, because it's printed back to front. I'd recommend this book to anyone who wants to read a branding case study that is a cut above the rest.
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